Benefits of Verification

In today's competitive business environment and ever increasing concern about improving environmental quality, there has never been a better time to reap the benefits of obtaining an independent assessment and verification of the environmental performance of your technology, whether this is a product, process or system. Verification of performance is becoming a market access issue as buyers are demanding proof of performance claims.

As a marketing and sales tool, ETV Canada verification:

• Provides an excellent means to break the hurdle of obtaining that elusive '1st sale'.
• Differentiates your company from the competition and provides your company with a distinct market advantage.
• Provides a specific and precise performance claim of your technology and presents this in an easily understood manner.
• Provides your company with credibility to prospective buyers and reduces their risk in the procurement process.

As a mechanism to effectively promote your company and technology, ETV Canada verification:

• Is based on a scientifically sound systematic approach and is specific to your technology. The Performance Claim is specific and precise and is the centre piece of the Technology Fact Sheet.
• Has the backing of the Canadian government through Environment Canada.
• Is beginning to be recognized internationally which will open up further markets to exploit.
• Can expedite permitting and approvals for the use of your technology.

Other benefits that can be realized through ETV Canada verification:

• An enhanced ability to attract investment to your company.
• The verification cost is reasonable, compared to patenting and marketing costs, and can offer quick ROI.
• Verified claims can be incorporated in to the patenting process.
• Verification demonstrates the commitment of your company to be fully transparent and accountable to your stakeholders.
• Verification can align your company's business strategy with government policy and regulation, which may be advantageous in any present or future applications for government funding support.

The ETV process has unique benefits of importance to vendors/proponents:

• It encourages the use of best available test methods.
• Is a fully confidential process.
• The Final Verification Report is owned by the applicant.
• Credibility is assured by involving accredited test labs.
• The applicant agrees to the use of a specific Verification Entity.
• A rigorous process treats all applicants fairly and in the same manner - use of a standardized protocol puts all applicants on a level playing field.